The Retail Buzz

New Strategies for Retailers that get New Customers and Keep Them Coming Back to Your Physical Store

Tuesday, April 28, 2009
Time: 11:00 AM - 12:00 PM PDT

Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/238260659

Leverage market conditions and new opportunities. Hear about strategies to optimize the marketing mix and build a competitive advantage.

Learn:

• Some specific exciting in-store promotions that draw customers in
• How to target your most profitable existing customers
• How some pricing rules may be obsolete and limiting your revenue or profit potential
• How to know if your traffic drivers actually yield profitable traffic or if they encourage cherry-pickers
• The buy online/pick-up in-store' model
  And much more!

Kevin McAdam, author, speaker and Vice President of One Step Retail Solutions will present this idea-inspiring webinar to really get your creative imagination working on how you can attract new customers and maximize return on existing customers.

It makes sense to maintain or actually increase marketing spend and sales resources during a recession. Over the past 50 years, companies that have been aggressive in these regards experienced a 275 percent growth rate improvement during the first full year of recovery. Whereas, those that pulled back on their marketing and sales spending increased revenue by only 19 percent during the recovery period.*

But how to spend your marketing dollars and on what? One of the most famous cliches in advertising is the one from retailer John Wanamaker: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." But with the advent of technology systems, this is no longer true. Find out how to know the return on investment of your advertising dollars, how many new customers it brings in and how many old customers it motivates to buy more.

Attend this free on-line webinar and find out new strategies for acquiring new customers and keeping existing ones. After registering you will receive a confirmation email containing information about joining the Webinar.

*Nielsen's Predictive Macroeconomic Impact System (PMIS).