The Retail Buzz

The latest Retail Buzz Newsletter is now available! We publish this newsletter every month, with new articles, tips, news and good things happening in retail. It's free! http://onestepretail.com/OSD/newsletter/newsletter.php

Take advantage of our incredible Dell laptop promotion!

If you've outgrown or are unhappy with your POS system and ready to make a change, we have a great incentive.

One Step Retail Solutions is offering new clients a FREE LAPTOP with their purchase of a complete POS solution to the first 5 customers of this promotion.

The POS solution in this promotion includes POS software, POS hardware, membership and professional services.

More info about this promotion:
http://onestepretail.com/l/laptop-promotion.php

New article at One Step Retail Solutions that talks about factors involved with erosion of brand value and how to evolve to align your brand within the new economy.

Here is what the article says ...

There has been a lot of discussion around the erosion of brand value and the fact that consumer brand loyalty has been slipping for an extended period of time.

Many factors have contributed to this, not the least of which is the ability to compare products and prices on the Internet. Any given retail chain or online store also develops its own "brand image" that can improve or deteriorate based on the overall shopping experience and merchandise lines.

For example, in the early years of online sales there were a number of absolutely livid Web shoppers whose purchases didn't arrive in time for Christmas - those store brands certainly suffered! Now that time has healed the wounds and the retailers involved managed to revamp their systems and rebuild their service and delivery image, online sales continues to reach record numbers.

But rather than looking at it as a single company or brand that is losing value, I would argue that when one brand is slipping more often than not another is gaining. An example of that would be the wireless handset industry - while Motorola lost its place as a leader, BlackBerry held its own and now even new players such as Dell and Google are entering the market.

One Step Retail Solutions CEO Scott Kreisberg Named as Chairman of the Retail Pro Business Partner Advisory Council

Retail Pro International announced that One Step Retail Solutions' CEO Scott Kreisberg has been elected by his peers as Chairman of the Retail Pro Business Partner Advisory Council.

One Step Retail Solutions has been Retail Pro's "Global Business Partner of the Year" for the last four years. Retail Pro's Business Partner Advisory Council is an honor and achievement for a select number of very successful Retail Pro software service providers throughout the world, signifying they have been through extensive training, delivering outstanding customer service, and focused on the issues and needs of small to mid-size retailers.

As Chairman of the Business Partner Advisory Council, Mr. Kreisberg stated "The Council looks forward to working with Retail Pro to even more fully service the specialty retail industry and help to create a resurgence and rebound for retailers all across the country."

One Step Retail Solutions Named As An HP Elite Partner

Hewlett-Packard (HP) recently named One Step Retail Solutions as an HP Elite Partner, designating HP’s highest level of sales and technical certification requirements.

The HP Elite Partners have an extensive proven industry qualifications validated by HP. One Step’s collaboration with HP enables the company to deliver collaborative point of sale (POS) service offerings relating to POS hardware solutions for small to mid-size retailers, providing tailored solutions fully supported by HP.

One Step Retail Solutions has serviced the retail industry for 25 years, and is one of the nation’s leading resellers and service providers of point of sale solutions for the retail environment, providing retailers with on-going consulting, training and technical support to thousands of retail stores across the US, as well as in Europe.

One Step’s track record of satisfied HP POS customers combined with HP Elite Partner designation positions One Step as an experienced partner able to fully support customers in the selection, installation and configuration of customized HP solutions in their IT environments.

About One Step Retail Solutions:
One Step Retail Solutions is celebrating its 25 years of experience in the retail point of sale / inventory control industry, with over 3000 stores currently being serviced and supported across the US. As one of the largest retail service providers in the United States, it has supplied retail technology solutions to large name retailers in apparel, sporting goods, museums, jewelry, shoes, entertainment venues and sports arenas. Its corporate headquarters are in Phoenix, Arizona with offices in Los Angeles and New York. Website: www.onestepretail.com.

About Hewlett-Packard
HP was founded in 1939 and is a technology company that operates in more than 170 countries around the world. HP explores how technology and services can help people and companies address their problems and challenges, offering consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps HP match the right products, services and solutions to their customers' specific needs. Corporate headquarters are in Palo Alto, CA. Website: www.hp.com.