The Retail Buzz

One Step Retail Solutions is producing a video series, "Smart Retail with Scott Kreisberg" that features retail stores in the Los Angeles area, with a look at how they run their retail business - their successes and their challenges.

The first ten episodes will be broadcast at YouTube.com and SmartRetail.tv. Stores initially featured start in quaint communities that include Montrose, Burbank, La Canada, Studio City, Sunland, and even a store in Hollywood. These are:

• Body Factory, Hollywood, CA
• Prinzess Kastle, Montrose, CA
• Slender Swee Shoppe, Montrose, CA
• Annie's Scandal, Montrose, CA
• Lara's Gifts, Montrose, CA
• Critters, Montrose, CA
• Classy Jewelers, Sunland, CA
• Jasmine's Salon & Spa, Burbank, CA
• Active Ride Shop, Burbank, CA
• Glitz, Burbank, CA
• Hoity Toity, Studio City, CA
• Adobe Design, La Canada, CA

A struggling café in St. Paul, MN turned around their business based strictly on kindness. Just two years ago the Q Café had relied on nearby businesses for their customers. But when business moved out, the Q Café went downhill.

A bright idea came to the owner’s wife Lisa to teach others to be kind and she began promoting kindness. Random acts of kindness soon became built into the café, now called The Q Kindness Cafe.

People came from all around the city to experience it. It goes to show that, for this café, it pays to be kind.

See video: http://tinyurl.com/czzy9o (there’s a commercial first)
Visit their website: www.qkindness.com

In a recent case study by One Step Retail Solutions on Pump Station in Santa Monica, CA, the store increased its sales 20% in the last three years. A second store opened up 3 years ago in Hollywood, CA, watching sales go up 83%. Two more stores are being planned to open up this year, 2009.

Pump Station COO Cheryl Petran attributes their growth and continued success to point of sale technology which allowed them to forecast sales and manage inventory better. With better financial planning and profit goals, Pump Station owners have been able to gain insight into what is going on in their business and use the reports to make the right decisions.

Ms. Petran feels they are out-pacing the economic downturn by forecasting smart and managing the inventory to her forecast. “Being proactive means forecasting, facing the reality of it and dealing with it,” said Cheryl Petran, COO of Pump Station.

“If you can really look at where you think you’re going to be and be realistic about it, then you can survive. I have a POS system with history that I can use for expansion. With our POS system we can quickly evaluate if our decisions were good or bad. I learned many years ago to manage your inventory smart and manage your vendors smart.”

Pump Station is continuing to expand their retail business, despite the changing economy.

Note: One Step Retail Solutions installed Retail Pro point of sale software, robust POS hardware, and hand-held scanners. The system is integrated with POS QuickBooks.

This morning's RIS News had this to report ( http://www.risnews.com/):

"Memorial Day kicks off summer, but so far this year retailers have not enjoyed much sun and fun. It's not just the economy that is driving store closures. Other factors include sky rocketing fuel prices, increasing costs of just about everything and consumers being squeezed by the falling housing market and layoffs.

So with all these big guys closing stores, what hope is there for the little guy? Is there any hope at all? Pretty frightening, huh?

THE GOOD NEWS

Well, the good news is that the little guy is not prone to the pressures of the big guys: leveraged real estate, huge employee insurance programs, stuck with inventory that is not moving. In other words, the little guy can be a lot more nimble and faster to respond to the market with a lot less to worry about.... That is, if the little guy has the systems in place to respond fast, track inventory right down to the proverbal gnat's a--, and has or can build personal relationships with his customers.

What does it take to do that? Look to your POS system to do all of the above and see if you are using this technology to its fullest extent. If you need help figuring out how to use it, contact one of our Retail Consultants and get a full Retail Tech Check to find out what your existing POS system can and can't do for you.

And work to flourish and prosper despite what the economy is or isn't doing!

To get your free Retail Tech Check, go to:
http://onestepretail.com/services/freebusinessanalysis.php

Or contact us at 800-266-1328 or email us.

Donna Wesley Rogers
One Step Retail Solutions

One Step Retail Solutions recently published a new whitepaper, “The 6 Biggest Challenges Retailers Face Today” exploring a number of demographic and economic trends that have made retailing in the U.S. more challenging.

With the changes in the current economy, the whitepaper identifies how to meet today’s retail challenges and demonstrates how small and mid-size retailers can create a sustainable, competitive advantage. It examines the potential benefits and applications of point of sale software to enhance store operations and its effect on the ability of any retail business to survive and even expand during times of economic downturn.

“Over the last year, while updating our research into the current retail environment it became evident that the constantly changing technology landscape, in and of itself, has now become an additional source of concern for retail owners and managers,” says CEO Scott Kreisberg. “We also determined that small to midsized chains, especially those who wish to continue their growth, face an even greater set of challenges than single stores or large retailers.”

One Step has a unique vantage point, in that it has helped many retail clients grow from one or a few stores to reach the 20 to 100+ store range. These retailers have survived and expanded over the years, even through several earlier downturns in retail spending. A small chain owner may think that those stores are in a different category, but in fact they had to deal with the same set of challenges that other small retailers face.

A key part of the reason these retailers survived resides in how they made use of their retail technology as a tool to overcome their business challenges, leading to a more efficient and competitive business operation while at the same time better serving their customers’ needs.

This new whitepaper is available at the One Step website: http://www.onestepretail.com/.

For more information on how a POS System can help you overcome these challenges and grow, contact us at 800-266-1328 or email us.

In the recent RIS News Store Systems Study 2008, the findings included the fact that Specialty Soft Goods retailers selected PCI Compliance as their number one priority in store-level IT spending (61%). (http://www.risnews.com/)

The report states further: “Last year, the top two priorities were Better Tools for Associates…and Speed Through Checkout. Last year, PCI Compliance was not a major factor.”

At the same time, Dave Hogan of the NRF (http://www.nrf.com/) said that PCI compliance was not the answer for retailers seeking a solution to stopping determined criminals. The response to Hogan’s recommendation that security standards need a fresh approach came in from many industry experts who largely agreed that retailers must look beyond PCI compliance.

And just last week, news surfaced that Advance Auto Parts, a specialty chain with 3,261 stores, had been compromised by a computer hacker who tapped into financial information at 14 Advance Auto stores in Virginia and seven other states. Like many retailers who have experienced identity file theft, Advance Auto Part’s security efforts took on a renewed sense of urgency after the breach, an action they no doubt wish had occurred sooner.

According to a recent article by Christina Zarrello writing for RIS News, Dave Hogan also told RIS that merchants should not be required to keep reams of data and that banks should provide merchants with the option of keeping nothing more than the authorization code provided at time of sale and a truncated receipt. He said, “I would like them to go on record and state that 'Retailers have the option to no longer store credit card data and they will not be penalized for not keeping credit card data.'

To address this further, over 2,900 retail loss prevention executives will be heading to Orlando this year for the National Retail Federation’s annual Loss Prevention Conference and EXPO. The event will be held June 23-25 at the Orange County Convention Center.

We will report here on news from the Conference.

Contact a sales rep at One Step Retail Solutions to help you with a POS solution that gets you PCI compliant.

Call 866-617-8181 or send email.

Written by One Step Retail Solutions

Loss Prevention Precautions for Retailers

"NSF," "Account Closed," "Counterfeit" -- each time retailers see these words on a returned check, they know they have lost money. According to the National Check Fraud Center, check fraud and counterfeiting are among the fastest growing problems affecting the U.S. financial system.

Estimated annual losses from check fraud and counterfeiting exceed $10 billion and increase every year. There were over 3 billion re-presented check entries processed through the automated check clearinghouse network in the fourth quarter of 2000, according to the National Automated Check Clearing House Association.

Checks account for approximately one-third of retail spending and they are one of the most popular form of payment, second only to cash. Because of their popularity retailers cannot afford to lose business by refusing to accept checks.

However there are some precautions retailers can take when accepting checks that will help combat check fraud.

TeleCheck, a leading provider of check services, offers these recommendations to combat check fraud:
Establish a check acceptance policy detailing acceptable forms of ID, required information and dollar limits and make no exceptions to the policy. Fraud artists are skilled at creating hassles or confusion that can leave businesses stuck with a bad check.

When accepting a check, make sure a name, address and phone number are printed on the check and the written and numeral amounts correspond.

Pay attention to the "feel" of the check; most check paper has the same weight and texture.
Watch the check-writer sign the check and have the customer print the name below, if the signature is illegible.

Compare the signatures, photo and physical description of the ID with that of the check writer.
Check the driver's license, which should be smooth all over with no ridges that indicate an alteration or modification. Verify that the ID is still valid.

Ninety percent of returned checks have low check numbers (100 to 500). While low check numbers indicate a recently opened account and a potentially more risky check, particularly for business or dba ("doing business as") checks, that is not always the case.

More useful information on the check is the account's opening date (month and year), usually indicated by four numbers to the side of the account holder's name and address.
Don't accept second-party or third-party checks.

The four-digits following the magnetic ink character recognition (MICR) number at the bottom of the check should match the four-digit number at the top right hand of the check.
All checks, except government checks, should have a perforation along one side of the check.
You can try calling the financial institution to confirm if funds are available, but there is no guarantee that the check will clear.

Use a check guarantee or verification service.

Writtten by From Melody Vargas
From About.com

Contact one of our Sales Reps on how to prevent check fraud.

Call 866-617-8181 or send email.

Too many retailers concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do to gain the loyalty and increased patronage of their repeat customers.

For example, when was the last time that YOU ran a special sale just for current customers, communicated with your current customers via a phone call or direct mail piece, encouraged current customers to recommend new ones by giving the former a gift for doing so, sent birthday, anniversary, or Christmas / Hanukkah cards to current customers, offered extended shopping hours just for current customers, etc.? Unless you are actively engaged in all or most of these activities, you can do a better job in this area.

Here is why it is so important to target current customers, as well as new ones:
It is more efficient to serve repeat customers than to heavily promote to lure new ones.

Often, new customers are lured because of a special sale, buy goods that have a low markup to the retailer, and then switch to another store when it runs a sale event. Repeat customers are more apt to buy a full range of merchandise, not merely discounted items. This means that the retailer can reach its profit margin goals.

Loyal, ongoing customers are the backbone of every business. And in today's highly competitive environment, these shoppers cannot be ignored or else they may be won over by compe titors.
Revenues can be increased (not just maintained) by placing greater attention on repeat customers. They can be encouraged to shop more often and to purchase more on each trip to the store.

From Joel R. Evans, Ph.D. & Barry Berman, Ph.D.

Contact one of our Sales Reps on how to better taget your clients. Call 866-617-8181 or send email.

http://www.onestepretail.com/

The concept is simple, recognizing a customer when they walk through the door or sign-on to a Web site allows the retailer to tailor the shopping experience for each customer. By recognizing each shopper as an unique individual with their own tastes, needs and desires, retailers can establish friendships and create customer loyalty.

Where does the information come from to personalize the shopping experience? Are retailers using it wisely? Is there any need for consumers to be concerned about being known as a unique individual instead of one of countless, and nameless, purchasers?

The information to personalize can come from different sources. When customers become members or order from Web sites, or when they sign-up for frequent shopper cards, information is collected.

Personalized service best comes from retailers listening to their customers, learning their needs, finding out what they like and how they like it. Every retailer can personalize some portion of their customer interaction. The best part of it for retailers is that it doesn't have to take buckets of money to get started. Just remember your best customers' names. And by the way, if you own a donut shop, I like mine with hot chocolate, not coffee.

Full about.com Article
From Melody Vargas,

Contact one of our Sales Reps on how your company can use Retail Pro to gain better Personalization.

Call 866-617-8181 or send email. http://www.onestepretail.com

Getting online shoppers to convert to buyers, whether online or offline, requires trust-building tactics such as easy site navigation, good search tools and complete product information.

Shoppers today are also often looking for consumer-generated product reviews.

According to Avenue A Razorfish's "Digital Consumer Behavior Study," 55% of the 475 US Internet users surveyed in July 2007 reported checking other people’s opinions online. Fewer than one-quarter looked at comparison charts (22%) or expert reviews (21%). Under 1% cared about shared shopping lists.

A recent Internet Retailer report, “Web Site Design, Content and Rich Media,” showed that consumers who read online product reviews were also likely to buy more while on an online retail site.

Some 27% of the respondents who read customer reviews reported average spending between 5% and 10% higher than those who did not read them. Another 21% of review readers reported average spending between 1% and 5% higher than that of non-readers. Nearly 7% of respondents who said they read customer reviews reported average spending 20% higher than other online shoppers.

Full Article here

Written by Emarketer.com



Contact One Step Retail Solutions for any of your Retail POS questions.
Call 800-266-1328 or send email.
http://www.onestepretail.com

NEW YORK - Malls and stores were jammed for pre-dawn discounts on everything from TVs to toys on the official start of Christmas shopping as consumers shrugged off worries about rising gas prices and falling home values.

Electronic gadgets, particularly the hard-to-find Nintendo Wii, topped shoppers' wish lists, though frustrations were high among consumers who couldn't get their hands on the limited bargains.

With the economy relying heavily on the consumer, however, it's crucial that the Black Friday euphoria lasts throughout the season, expected to be the weakest in five years.

"I'm really looking for the bargains this year because I'm losing my job; they're moving our plant to Mexico after the first of the year, so I have to be careful," said Tina Dillow of New Richmond, Ohio, who camped out at a Best Buy store near Cincinnati at 3 a.m. because of a great deal on a laptop.

More on this story

By ANNE D'INNOCENZIO
Phillyburbs.com

"NSF," "Account Closed," "Counterfeit" -- each time retailers see these words on a returned check, they know they have lost money. According to the National Check Fraud Center, check fraud and counterfeiting are among the fastest growing problems affecting the U.S. financial system.

• When accepting a check, make sure a name, address and phone number are printed on the check and the written and numeral amounts correspond.


• Pay attention to the "feel" of the check; most check paper has the same weight and texture.


• Watch the check-writer sign the check and have the customer print the name below, if the signature is illegible.


• Compare the signatures, photo and physical description of the ID with that of the check writer.


• Check the driver's license, which should be smooth all over with no ridges that indicate an alteration or modification. Verify that the ID is still valid.


• Ninety percent of returned checks have low check numbers (100 to 500). While low check numbers indicate a recently opened account and a potentially more risky check, particularly for business or dba ("doing business as") checks, that is not always the case.
  More useful information on the check is the account's opening date (month and year), usually indicated by four numbers to the side of the account holder's name and address.


• Don't accept second-party or third-party checks.


• The four-digits following the magnetic ink character recognition (MICR) number at the bottom of the check should match the four-digit number at the top right hand of the check.


• All checks, except government checks, should have a perforation along one side of the check.


• You can try calling the financial institution to confirm if funds are available, but there is no guarantee that the check will clear.


• Use a check guarantee or verification service.

Can you imagine going into a store and carefully selecting your purchases, then walking up to the checkout counter only to have the sales clerk tell you to start over again? You wouldn’t stand for it.

Credit card receipts that include full account numbers and expiration dates are a gold mine for identity thieves. In some states, printing of the full account number is already prohibited. For the future, FACTA sets a national standard requiring truncation of credit card information.

Consumers will spend an average of $203 on gift cards during the 2007 holiday season, up from $186 in 2006, according to Comdata Stored Value Solutions.

Card recipients will most likely redeem their cards over two visits, so there will probably be more store traffic and sales potential.

“Consumers are finding more things to like about gift cards, including the increasing availability of gift card malls, special packaging and expanded uses, such as budgeting tools and discount opportunities," said Bob Skiba, executive vice president of Comdata, in a statement.

Most gift cards are still purchased in specific retailer locations. The Comdata study, like others, confirms that the second most popular purchase location for gift cards is online.
More than one-fifth of gift card buyers in 2006 made their purchase at gift card malls. More than one-quarter are expected to do so this year

Full Story

Free business analysis for retailers. Call 866-617-8183 or send email. http://www.onestepdata.com/