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Shape of Things To Come

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An article by Scott Kreisberg takes a look at factors that weigh in for improving the bottom line for a retail store.

There has been a tremendous amount of discussion by economists and government experts in regard to the type of recession we are in, as well as the possible ways we could come out of it.

The good news is that it seems to be a fairly unanimous sentiment that we are at or very near the bottom. Plus there are other positive signs such as retail sector sales picking up slightly (with autos excluded) in both August and September. However, there are varied opinions and speculation as to where things go from here.

This is pretty clearly demonstrated in the different models, or 'shapes', that the recovery might take, which have come to be characterized by various letters of the alphabet.

It is likely that many of you have seen these so I will only briefly touch on what they are. We have the classic 'V' shape recession, which is a clear downturn and bottom followed by clear and sustained recovery, the 'U' which is a longer time spent at the bottom and in recovery, and the 'W' or double-dip.

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