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Holiday Fun Facts for Retailers

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  • This year, most malls will begin decorating for the holidays on November 1
  • The percentage of malls that are decorating for holidays other than Christmas: 9 percent

  • The holiday song played most frequently last year was "Jingle Bells"

  • The second-most frequently played song was "White Christmas"

  • The average number, per mall, of full-time seasonal employees hired by management in 1999: 1

  • The average number, per mall, of part-time seasonal employees hired by management in 1999: 4

  • The percentage of malls that will advertise for the 2000 holiday season on the Internet: 47 percent

  • The percentage of malls that will advertise for the 2000 holiday season in print ads: 84 percent